Hi, I’m Sven, one of the founders of Surebuthow. Ever since I was a teenager I wanted to save the world. Angrily and almost in tears I would pathetically lecture to my friends that we have to save the bees. The next day I would be standing dressed up as a Sea Horse in the local zoo to support Greenpeace. It didn’t feel I was making any impact, so I gave up almost all these efforts.Growing up into my twenties I got more and more frustrated. Why is it so hard to do something good in this world? I discovered that we, as Western human beings, inherited a kind of collective guilt: we’re fucking up the climate, colonised and robbed half of the world, killing off thousands of species and then, while I was in the middle of this terrible realisation, Trump got elected in the USA.